7 Steps to Small Business Marketing Success
While this may be hard for some business owners to come to grips with, like those who feel that “marketing is a strange form of creative voodoo thinking,” marketing is not only a system—it may be the most important system in any business.
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Building Business Brands
If asked, most business owners would probably say that their brand is defined by something as simple as their logo. Ask any potential customer, however, and you’ll probably get a different answer.
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