How to Beat the Big Dogs at the Software Game

How to Compete and Succeed in the Software Industry!

Is it possible for a small fish to survive in a big pond?

Often times, it's the lone wolf developer that has the big ideas, motivation, and vision to come up with a killer software application.

The problem is the money - big companies have the budgets to throw millions into the development of glitzy, bloated applications that take years to even reach beta (provided they aren't abandoned first), while independent developers have the grit to produce efficient, functional, useful apps in a short timeframe - but with no money and no real strategy to successfully bring their product to market.

It can be very difficult for a small developer to compete in an industry populated with big corporations - but it is far from impossible. Five entrepreneurs who continue to achieve success every day while in direct competition with these software behemoths have contributed their tips to the book "How to Beat the Big Dogs at the Software Game: 77 Actionable Tips for Successfully Growing Your Company in the Land of the Giants".

The guidance in this book is separated into five chapters, each dedicated to a different company, and each containing the tips that formed the foundation of each entrepreneur's success in securing financing for their vision and establishing strong marketing and management principles. Size, it seems, matters not.

With "How to Beat the Big Dogs at the Software Game", you will learn how eProspect, an independant SaaS firm, manages to directly compete with much larger corporations. You will hear about how Jive experienced a 334% growth in sales, and how CITTIO expanded eight-fold in just a year. Lastly, you'll read a tale of how an unknown B2C software firm was able to raise $100 million, grow 374%, go head-to-head with the software giants, and win.

No doubt, as you read through these tips, you will recognize some of your own experiences in the challenges that each of these small firms have had to overcome. "How to Beat the Big Dogs at the Software Game" offers real-world, tried and tested strategies for moving your software firm to the next level. It is recommended reading not only for firms competing in the software industry, but for any individual or company striving to unlock the secrets of success.