eBook: Startup Sites that Sell! (2nd Edition)

MicroISV's, It's Time to Sell More Software!

Please note: Startup Sites that Sell! is a re-release of Bob Walsh's popular MicroISV sites that Sell! ebook with much better formatting for iPads, tablets and printing!

Here's the scenario: you're a small, independent software developer that against all the odds has created a commercial desktop app or web service, working long, exhausting hours to create something you can sell.

But you're not a marketing person, a suit, or one of those people who somehow makes sales happen.

Guess what? Not a problem.

Startup Sites that Sell! was written to demystify one of the strongest, fairest, and best marketing strategies that reputable software companies can use to substantially increase their sales. It's a proven, deployable, debugged, and robust way of helping your prospective customers comprehend the value of whatever it is you have to sell.

*** Want to learn more? Take a look at the Startup Sites that Sell! sample text. ***

Promotion Written by Roger Thomasson

eBook: Startup Sites that Sell! (2nd Edition)

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$12.47

RETAIL $24.95

48 People Want This Deal

or Buy Now at Regular Price

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Section I: Why microISVs fail to sell.
   -Mistake 1: Where’s your Hook?
   -Mistake 2: Ugly hurts.
   -Mistake 3: Too many words.
   -Mistake 4: Google AdSense on your site.
   -Mistake 5: The Invisible Man.
   -Mistake 6: Customer as Circus Animal.
   -Wrap up.
Section II: The USP pattern.
   -The USP Pattern Components
   -The Hook.
   -Relevant Value.
   -Trust.
   -A Reason to Act Now.
   -The importance of momentum
   -Wrap up.
Section III: Successful USP examples.
   -Oriador Staff Scheduling Software.
   -Bingo Card Creator.
   -UserScape Helpspot.
   -WP Text Ads.
   -InvoicePlace.
Section IV: Creating your USP.
   -Exercise 1: Defining your Primary Customer.
   -Exercise 2: Defining your Relevant Value.
   -Exercise 3: Building credibility.
   -Exercise 4: Creating your Hook.
Section V: USP Deployment Checklist.
-The USP Web Site Deployment Checklist.
-Conclusion: It’s time for action.
Purchase with BitsDuJour's discount coupon code and get all this at a promotional price!

“The smallest software startups rarely have in-house expertise in marketing, and they end up making common mistakes that scare customers away. You see this again and again among the small ISVs: no contact information on the web site, laundry lists of features without explaining the benefits, bad graphic design, and more. If you're a MicroISV, Bob's ebook will pay for itself with the first extra sale you make.”- Joel Spolsky
“For people who enjoy the challenges of being lost in the wilderness, I highly recommend learning to market software by putting up a website and tweaking it incessantly until you find some combination of elements that works. For folks who prefer knowing they will be able to make the rent check, I suppose you could read MicroISV Sites that Sell! instead. This is Marketing 101 written by engineers, for engineers - copious examples of what works, a focus on concrete actions to take over voodoo psychology, and actionable suggestions for the marketing novice.”- Patrick McKenzie
“Bob really understands how his target reader thinks. He's taken a marketing concept and explained it in a way that programmers who don't think enough about marketing should enjoy, he's even added step by step instructions so there's no excuse not to act on it.”- Gavin Bowman
“The latest from Bob Walsh offers concise advice on some key things every microISV needs to do, complete with a discussion of real examples. Recommended.”- Eric Sink
“This is not just a great book for mISVs - it speaks their language, and gives lots of examples from successful peers - but it's a great marketing book in general. I'm in a service business, and the book helped me with *my* marketing! Thanks, Bob.”- Matt Cornell
“If you can program, you can write marketing copy. You just need to learn the right language. Bob's a great teacher, and the exercises here will give you a roadmap to creating your own winning ISV web site.”- Mike Gunderloy
“Finally, Bob has written about what I consider a HUGE hole in the ISV market: sales and marketing advice for a technical person by a technical person. If you are highly technical and get revolted by marketing hype that has nothing to do with who you are and what you sell, you will really appreciate the advice in this ebook.”- Pamela Slim
“Read this book, and learn how to create the most effective description of your product and service, with a call to action your market will not be able to resist. Developers are often shocked to discover that their customer's interests are not their own. Bridging this gap is the purpose of MicroISV Sites that Sell!”- Tom McNamee

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The Conversation

Email Updates Load 2 Older Comments

kevin lintner Really? The kind of "follow my formula to success" ebook that populates the spam folder of my email account? Way to lower the bar.

May 25 2011 at 1:50am

Gonzo Well, it's really unusual (though appreciated) seeing ebooks (or anything other than software) here in BDJ.
Although I'm not really interested in today's offer, I wanted to say: Thanks to both BDJ and Bob Walsh for offering an ebook! I hope other writers follow the same path :)

PS: to BDJ Admins - It would be a great idea to specify in the title (or near it) when the offer is not a software app.

May 25 2011 at 2:32am

Bob Walsh Kevin - Perhaps you might take a look at some of the comments I received on the first edition.

The only formula I'm offering is a way for people more comfortable with API's that market segmentation to define their message for prospective customers.

It has the advantage of working, but its up to you.

Gonzo - Thanks for the comment! I think it would make sense for BDJ to add something to ebook they decide to promote.

47 Hats/Bob Walsh Vendor - May 25 2011 at 3:33am

David Wahl How many pages?

May 25 2011 at 3:45am

Bob Walsh 89

47 Hats/Bob Walsh Vendor - May 25 2011 at 3:53am

Roger Thomasson @ Gonzo

Agreed! Added "eBook" to the title :-)

BitsDuJour Admin - May 25 2011 at 4:42am

Sergiy Tytarenko Is this book different from "MicroISV sites that sell", because that's where the link above goes and the price is $19.95, not $24.95?

May 25 2011 at 7:35am

Bob Walsh Hi Sergiy,

Not substantially. Startup Sites that Sell! is a re-release of MicroISV sites that Sell! with much better formatting for iPads, tablets and printing.

47 Hats/Bob Walsh Vendor - May 25 2011 at 9:16am

eBook: Startup Sites that Sell! (2nd Edition)

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eBook: Startup Sites that Sell! (2nd Edition)

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