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Developing an Account-Based Marketing Program, 2nd Edition

This workbook will help you define your demand marking and ops fundamentals for ABM.

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Developing an Account-Based Marketing Program, 2nd Edition Screenshot

Clearly defined goals
A communication strategy between sales and marketing
A content marketing plan
A sophisticated marketing technology stack
Using lead sources to distribute content to personas within named accounts
Easy access to ABM prospect and program data

Get your own Account Based Marketing Workbook!

Review Written by Constantin Florea

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