Our workbook can guide how you develop a comprehensive ABM program with these elements:
- Clearly defined goals
- A communication strategy between sales and marketing
- A content marketing plan
- A sophisticated marketing technology stack
- Using lead sources to distribute content to personas within named accounts
- Easy access to ABM prospect and program data
Get your own Account Based Marketing Workbook!
Review Written by Constantin Florea
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Lead Generation Checklist
You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.
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