Our workbook can guide how you develop a comprehensive ABM program with these elements:
- Clearly defined goals
- A communication strategy between sales and marketing
- A content marketing plan
- A sophisticated marketing technology stack
- Using lead sources to distribute content to personas within named accounts
- Easy access to ABM prospect and program data
Get your own Account Based Marketing Workbook!
Review Written by Constantin Florea
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Creating Sales & Marketing Alignment
Create strong sales and marketing alignment by following this easy starter guide that covers everything from definition to practical tools.
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