Here's the simple secret: You have to earn conversions!

The best way to create content that converts is to start by creating content people actually want to read. You don't need a whole bunch of new resources. You just have to stop creating content that doesn't convert because no one wants to read it. Stop creating content that tries to convert and create content that people actually want. Then you can figure out the best way to convert them.

Everyone is doing it, but not many are good at it.

Why? Because we are trying too hard to convert and not trying hard enough to make our buyers happy. If we focus on them and their needs, we can earn the right to convert them.

You may not get it perfectly right the first time. But if you keep creating content that people want to read, then you can test and learn what works.