Most business owners spend all day juggling their priorities and – although vitally important – time spent on marketing and business growth often plays victim to the more immediate demands of customers, staff and admin.
So how does marketing and business growth compete in such a time-stressed environment? Where do you find time to drive your business forward in a sea of day-to-day responsibilities?
The only sensible way forward is one that embraces simplicity, rather than guaranteeing complexity. And that’s why the Pareto Principle – the 80/20 rule – can be so powerful. It simply focuses the mind only on what’s important and limits the time and energy spent on activities that will deliver poorer returns.
Achieve better results faster than before by using the 80/20 rule.
Review Written by Constantin Florea
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The Scientist is the magazine for life science professionals -- a publication dedicated to covering a wide range of topics central to the study of cell and molecular biology, genetics, and other life-science fields.
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