Keeping the pipeline full of qualified leads is vitally important in today's challenging business climate, so important, in fact, that consistent lead generation is often imperative to a company's very survival. Arbitrarily forcing a lead generation program on the sales team without its buy-in is sure to court disaster. The strategic ingredient of the complex sale is teamwork, where sales and marketing work together towards the common goal.
This free chapter includes:
- Target your ideal customer profile
- Clearly articulate your target market
- Inquiries
- Quality over Quantity
- Hot Lead
- Case study
Without proper planning and direction, lead generation can be unsuccessful. Define your best lead with this free chapter.
Review Written by Constantin Florea
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