Managers Not MBAs (Book Excerpt)

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Convert your browsers into buyers (or subscribers) or at least further your relationship with them.

This e-book will explore the 8 step process of launching and promoting a referral program that empowers your business to drive revenue growth.

An invaluable book for veteran entrepreneurs as well as those aspiring to their own new ventures.

Lab Manager Magazine helps provide a forum and a framework to help lab professionals hire and supervise staff, establish a laboratory, and plan a coherent research program, while keeping the goals of good science and scientific discovery at the forefront.

Use this guidance to learn the 5 key steps to mapping content to buyer personas.