Does your job involve understanding consumer purchasing behavior? Have you ever had to do a Jobs-to-be-Done interview? Want to gain insight into the how and why someone bought your product? Get your hands on today’s discount promotion, Mastering Jobs-to-be-Done Interviews!

Mastering Jobs-to-be-Done Interviews shows you how to perform effective Jobs-to-be-Done interviews with consumers that have purchased your product. With Mastering Jobs-to-be-Done Interviews, you’ll be able to tailor your product development and marketing strategies to align with consumer behavior! Discover how energy and emotion play into the consumer’s decision to purchase. Gain an understanding of two key Jobs-to-be-Done tools, the Timeline and the Progress Making Forces Diagram.

The best part of Mastering Jobs-to-be-Done Interviews is the fact that the course is taught using real interviews that have been conducted with buyers of a variety of goods, including mattresses, wine, and laptop bags! It all comes to you in 5 hours of content across 30 lectures.