Big data. Data science. Artificial intelligence. These are all phrases that are important to predictive marketing, but these are also phrases that give rise to misconceptions and myths. Like Big Foot and the Loch Ness Monster, predictive marketing has become the subject of many seemingly implausible stories. Maybe you have heard rumors that predictive marketing is like a crystal ball. Or what about the old wives’ tale that predictive vendors can predict your exact next customer, when they will buy, and how much they will buy.

While all of that sounds great—like any good fairytale—it is time to expel the mystery behind predictive marketing and address these myths head on. Because with proper expectations, you can really make predictive marketing work for your organization.

Follow us as we debunk the myths and get down to the truths!