A flood of ordinary, everyday leads does not mean that successful sales will follow. The challenge, therefore, is to tailor and adopt lead generation programs that will increase the odds of creating better sales leads, ultimately resulting in long-term, happy and profitable customers.

These eight critical success factors shape the kind of lead generation programs that will best serve today’s complex sale objectives. In terms of the properly reciprocating lead generation process, any one of these is as important as the others. Start generating the high-level return on investments today.