In this eBook, Michael Brenner and Liz Bedor explain the core foundations from their book, "The Content Formula."
This includes:
- Building a solid Business Case
- Getting the Budget
- Proving the ROI of content marketing
The promise of Content Marketing: to earn your audience versus buying it!
Review Written by Constantin Florea
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Promo Marketing
Published monthly, Promo Marketing is the leading publication serving the $15.6 billion promotional products industry.
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