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Pragmatic Marketing

Pragmatic marketing is a model that focuses on understanding customers and providing them with products that they want. It involves conducting interviews with customers, creating an idea for a product prototype and testing the product with them to make sure it meets their needs. The process continues throughout the life of the product.

One approach flirts a little with relativism. It suggests that truth isn't as crucial as it was thought to be. Another is more cautious about relativism, focusing on the speech-act and justification concepts.


Track and trace

Track and trace is an essential supply chain management tool that allows businesses to know the exact location of their products at all times. This transparency aids companies in improving logistics workflows, save time and reduce costs. It also aids in improving efficiency and quality. It also reduces manual inventory counts and inspections. It also assists in preventing production disruptions due to poor or insufficient equipment or raw materials.

During the pandemic, a lot of companies realized that they were lacking an end-to-end view of their supply chains. This led to a surge in demand for smart track and trace technology that can provide more precise, reliable data about the performance of a supply chain. These new technologies are able to make the supply chain more resilient to future disruptions, and protect the health or consumers.

Serialisation is an option that can be integrated into your CMMS to improve the ability to track and trace your company. This will ensure that each item has its own unique identification number that can be recorded and tracked in real-time. This can also aid in meeting the strict regulations, including ones related to food safety. You can examine and analyze the information using an online platform like MaintainX that is integrated with your CMMS.

It is easy to get confused by the phrase "track and trace" as it sounds like "follow the trail". However, it is a completely different method that records the journey taken by a shipment or an asset. All parties in the supply chain have access to this information, including the customer. This gives customers more confidence regarding their deliveries and enables them to check whether it was damaged or lost during transport.

Most parcels that are sent nowadays are digitally scanned every stage of the transport process. The information is later made available online for customers to verify the status of their shipment at any time. Both the carriers and customers will benefit from a better shipping experience. This also lets them offer this service at a lower price.

Counterfeit detection

Businesses lose trillions of dollars every year due to counterfeiting and grey market diversion. ????? ?????? tarnishes brands' reputations and undermines trust among consumers, and in the case of medicine and food it poses a threat to public health. To fight this menace, real-time item-level tracking is essential. Digital authentication is typically reserved for high-end products due to its cost.

Pragmatic's world-class visual detection technology powers a complete suite of counterfeit prevention products that work together to safeguard your business. It's based on our patented Visual-AI platform, and provides the ability to be flexible and scalable in detecting counterfeits for your marketplaces and platforms. Our solution is designed to be speedy, accurate and easy to use.

It identifies and detects all types of fake documents ranging from digital images to "paper" banknotes. The system is able to analyze various aspects, including watermarks, microprinting and color shifts to ensure that your goods are genuine. You can guarantee your customers' safety and that your products meet the required standards. This will boost the profits you earn and boost confidence of your customers. The system can be utilized anyplace.

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