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In the fast-moving world of digital marketing, advertisers will almost always be testing new ways to reach users. But some ad formats always deliver results year after year—Popunder visitors are one of them.

Despite being less flashy than native ads or push notifications, pop under ads still generate strong ROI for most verticals, specially in affiliate marketing, software downloads, gambling, adult, and sweepstakes offers.



?? What Is Popunder Traffic?
Popunder traffic identifies website visits generated through popunder ads—a kind of advertisement that opens inside a new browser window within the active one whenever a user clicks or interacts having a webpage.

Unlike pop-up ads that demand immediate attention, popunders remain hidden until the user closes or minimizes their current tab, after which they discover the new page that's quietly loaded.

?? How Do Popunder Ads Work?
A user visits a publisher’s website.

A popunder script is triggered once the user clicks, scrolls, or interacts using the page.

A new window or tab opens in the background while using advertiser’s landing page.

Once the consumer finishes browsing the main site and closes it, they begin to see the ad.

This subtle approach makes popunders less annoying than intrusive pop-ups, while still grabbing attention with the right moment.

?? Who Uses Popunder Traffic?
Popunder ads are especially popular with:

Affiliate marketers

Download and software installers

Adult traffic campaigns

Sweepstakes and giveaways

Casino and betting platforms

Crypto offers

These verticals benefit from the high volume and affordable per visitor that popunder traffic provides.

?? Key Metrics in Popunder Campaigns
When evaluating or managing a popunder campaign, these metrics are very important:

CPV (Cost Per View): What you pay per opened popunder

CTR (Click-Through Rate): Percentage of users who click having seen your page

Conversion Rate: Users who complete your desired action (signup, purchase)

ROI/ROAS: Return on investment or ad spend

?? Advantages of Popunder Traffic
Benefit Description
? High Volume Huge reach from global publisher networks
? Cost-Effective Low CPV in comparison to other ad formats
? Bypasses Ad Blockers Many popunders can evade common ad-blocking software
? Better Timing Users begin to see the ad when they’re done with original content
? No Need for Opt-In No permissions or subscriptions required

?? Disadvantages of Popunder Ads
Drawback Description
? May Be Blocked Some browsers or extensions block popunder behavior
? Lower Engagement Users might ignore the new tab or close it immediately
? Reputation Risks Poorly placed popunders can be associated with spam
? Limited Branding Not perfect for brand-safe environments

??? Top Popunder Ad Networks
If you're looking at running popunder traffic, these networks are known for quality and scale:

Network Features
PropellerAds Global reach, smart targeting, anti-bot tech
PopAds Real-time bidding, highly customizable filters
Adsterra Offers popunder and direct link formats
HilltopAds Clean traffic with competitive CPV rates
Zeropark Supports pop traffic with advanced targeting

?? Best Practices for Popunder Campaigns
Use a Fast-Loading Landing Page: Speed matters—users may bounce if your page takes a long time.

Target by Device & GEO: Mobile and Tier 3 countries often offer the best ROI.

Test Different Offers: Some verticals perform much better than others; always A/B test.

Use Frequency Capping: Avoid annoying users by limiting how frequently they call at your ad.

Optimize for Bounce Rate: Add compelling headlines or countdowns to cut back instant exits.

Popunder traffic might appear old-school, but it's far from outdated. For performance marketers, it remains a high-volume, cost-effective traffic source—perfect for testing offers, scaling campaigns, or reaching users in a less competitive ad space.

As with any ad format, success depends upon targeting, website landing page quality, and provide relevance. Done right, popunder ads can quietly drive big results.

Member since: Friday, May 9, 2025

Website: https://monetag.com/formats/popunder-ads/