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As digital advertising evolves, marketers will always be looking for innovative, user-friendly solutions to reach audiences. Inpage push ads are some of the newest formats gaining popularity for their ability to deliver messages without disrupting user experience—or requiring browser permissions.

?? What Are In-Page Push Ads?
In-Page Push Ads (IPP) can be a type of display ad that visually resembles traditional push notifications—but they are directly inside content of your webpage. Unlike classic push notifications, IPPs don’t require users to sign up or opt-in, and they're fully suitable for all devices, including iOS (which doesn’t support traditional push notifications).



These ads are triggered as the user scrolls or interacts while using page and so are seamlessly included in the layout, driving them to less intrusive and much more engaging.

?? How Do They Work?
Here’s how in-page push ads typically function:

User visits an internet site that supports in-page push.

Ad is displayed as a floating box or notification-style element inside the webpage.

User sees the content, which frequently includes a headline, short description, icon/image, and CTA (call to action).

User clicks the ad and is also taken to the advertiser’s landing page.

No subscription is needed, so everyone who visits the website can see these ads—maximizing reach.

?? Key Features
? No opt-in required

? Visible to everyone users, including iOS

? Non-intrusive and native-looking

? Compatible with all browsers and devices

? High CTR (Click-Through Rate) on account of placement and format

??? What Do In-Page Push Ads Look Like?
Compact notification box

Includes an icon, headline, brief message, and clickable CTA

Can appear within content, floating quietly, or towards the bottom of the screen

They’re built to look like real push alerts, so that they grab attention without interrupting the person journey.

?? Why Use In-Page Push Ads?
?? 1. Wider Audience Reach
Unlike traditional push ads that need user permission, IPPs are visible to each site visitor—unlocking increased traffic, especially on Apple devices.

?? 2. Bypass Browser Restrictions
They aren’t blocked by browser settings or ad blockers, which in turn limit regular push notifications.

?? 3. Better User Experience
Since they blend into the page layout, they think more native and less spammy—leading to improve engagement.

?? 4. Effective for Monetization
Publishers can monetize all users equally, while advertisers can also enjoy better targeting and click-through rates.

??? Top Platforms That Offer In-Page Push Ads
Platform Features
PropellerAds Supports IPP with advanced targeting and automation
Monetag Includes in-page push within their MultiTag offering
Adsterra Offers both in-page and classic push formats
Evadav Clean traffic and adult-friendly campaigns
HilltopAds Supports various push formats including IPP

?? Best Practices for In-Page Push Campaigns
Use compelling headlines that trigger curiosity

Include an eye-catching image or icon

Focus on short, direct messaging

Target by geo, device, and interests

Test and optimize regularly

?? Pros and Cons of In-Page Push Ads
Pros Cons
Works without user opt-in May have lower engagement vs classic push in a few niches
Compatible with iOS and browsers Can be mistaken for regular site content
Non-intrusive and native Requires creative testing for the best results
High visibility and CTR Still a more recent format—less familiar to many advertisers

In-Page Push Ads are a smart, modern approach to reach web users with notification-style messages—without the constraints of traditional push formats. For publishers, they unlock additional monetization opportunities, as well as for advertisers, they offer a scalable strategy to reach a broader audience with high engagement potential.

Member since: Friday, May 9, 2025

Website: https://monetag.com/formats/in-page-push-ads/