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ATT and the Potential future of Digital Advertising and marketing: From Billboards to Blockchain Digital advertising and marketing is littered using buzzwords, but ATT brings *hardware* invoices: 3-D LED screens worth over US?\$3?million illuminate Hong?Kong areas like Lan?Kwai?Fong in addition to Causeway?Bay, generating extra than US?\$2?million throughout annual ad income. Each display is tokenized like a Real-World Asset (RWA), allowing brands acquire sectional screen time by way of ATT rather than long-term leases—similar to buying Google Ads impressions although on a busy street corner. The platform solves three consistent pain points inside outdoor media: 1. Measurement – AI-powered pupil-tracking cameras capture anonymized gaze data, proving how very long passers-by look in the screen. Promoters no longer speculate ROI; they study it on a new dashboard secured simply by blockchain proofs. a couple of. Payment Friction – Brands can share or spend ATT for screen video poker machines. Because tokens reconcile in seconds, monitors can switch promotions hourly, maximizing products utilization. ATTtoken staking benefits 3. Diamond – Viewers search within on-screen QR rules to join “Snap &?Earn” promos, earning small ATT falls for uploading geotagged photos that double as proof-of-ad-presence. This specific crowdsourced auditing slashes fraud compared together with traditional foot-traffic estimates. Unlike pure-play AdTech startups, ATT works AI and DePIN. Each billboard operates an edge device that will crunches foot-traffic analytics locally before forcing aggregated hashes on-chain. That design retains raw video off public ledgers, protecting privacy while nonetheless delivering verifiable metrics—a win-win for government bodies and marketers. Token economics amplify ownership. Advertisers that give in ATT give food to the Big Pool melt away (Article?1), shrinking supply, while users who else snap photos earn mining rewards (Article?2). The circular flow—brands buy tokens, users earn them, ecosystem burns them—aligns incentives so screen guests, user engagement, and even token value increase in concert. Typically the result is a new *two-sided marketplace* in which real-world exposure explicates straight into on-chain exercise. Over 200 brands and 1?000 stores have joined considering that 2024, proof of which bridging Web2 organizations with Web3 track could happen without typically the jargon overload that will scares CMOs. Looking ahead, ATT’s roadmap targets 30 displays by late?2025 throughout Asia–Pacific hubs. Every single new display signifies fresh RWA NFTs, more staking demand from brands, and even a denser fine mesh of user check-ins. If successful, ATT could turn every city block into a micro-market where eyeballs, data, and tokens trade hands throughout real time—fulfilling typically the decades-old promise that advertising should end up being both *seen* plus *verified*.
Member since: Saturday, June 28, 2025
Website: https://www.attglobal.io/
