With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line.
This cheat sheet comes from the book, The Content Formula, by Michael Brenner and Liz Bedor.
Review Written by Constantin Florea
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Better Lead Yield in the Content Marketing Field
If you are currently creating content, this report will show you how real decision makers interact with B2B content, and how you can enhance the effectiveness of your content marketing.
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