With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line.
This cheat sheet comes from the book, The Content Formula, by Michael Brenner and Liz Bedor.
Review Written by Constantin Florea
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You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.
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