2016 is shaping up as a very promising year in which digital marketers can improve their own profit streams while playing an increasingly vital role affecting the overall corporate P&L -- if they choose their marketing tactics wisely. With so many options available marketers can lose efficiency by chasing poor options while ignoring proven winners.

The newsletter Who’s Blogging What tracks the blogging activity of over 1,100 top digital marketing experts and arrived at these 5 “must have” tactics that industry leaders agree are essential for success in 2016 and beyond. This guide includes extensive links to resources that can help digital marketers build a sound, optimized program based on the latest data and trends, while putting themselves in a position to quickly take advantage of new opportunities as they arise.