menu
Daily Bits Email

The email you entered is already receiving Daily Bits Emails!

Follow the Feeling: Brand Building in a Noisy World ($17.00 Value) FREE for a Limited TimeDiscount

Follow the Feeling: Brand Building in a Noisy World ($17.00 Value) FREE for a Limited Time

Elevate your brand, create a compelling brand story, and build brand loyalty

$17
Follow the Feeling: Brand Building in a Noisy World ($17.00 Value) FREE for a Limited Time Screenshot

In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings.

Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization:

  • Efficiently create and deploy a comprehensive brand strategy across the organization
  • Quickly launch new brands or reboot existing brands for growth
  • Build tribes from audiences, consumers, clients, and partners
  • Lean into the convergence of communication, culture, digital, and technology

Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.

Review Written by Constantin Florea

Frequently Bought Together

If you love this, you might also like...

Building Your Content Foundation (Mac & PC) Discount
Mac & PC
Building Your Content Foundation
Content is the key to your marketing strategy.
Nagios Monitoring Handbook (Mac & PC) Discount
Mac & PC
Nagios Monitoring Handbook
Level up your IT Infrastructure Monitoring!
The Conversation
The Fine Print
  • Your discount coupon code will be applied to your purchase when you click the 'Buy Now' button.
  • BitsDuJour downloads use a discount coupon code that comes direct from the software vendor, so you'll always get the latest version of the software app sold under the same terms as a regular sale, just at a great promotional price.
  • Prices do not necessarily include taxes, which will vary by country.

eBook Deals

Machine Learning Security Principles ($37.99 Value) FREE for a Limited Time (Mac & PC) Discount
Mac & PC
Machine Learning Security Principles ($37.99 Value) FREE for a Limited Time
Businesses are leveraging the power of AI to make undertakings that used to be complicated and pricy much easier, faster, and cheaper
Holiday Buying Guide - Top 10 Tech Gadget Gifts All Under $100 (Mac & PC) Discount
Mac & PC
Holiday Buying Guide - Top 10 Tech Gadget Gifts All Under $100
Don't let finding the ideal gift fool you into thinking you have to break the bank.
Relaxation for Dummies (A $16.99 Value) Free Download (Mac & PC) Discount
Mac & PC
Relaxation for Dummies (A $16.99 Value) Free Download
Beat Stress with Proven Relaxation Techniques
Does IT Matter Research Kit - Includes a Free $8.50 Book Summary (Mac & PC) Discount
Mac & PC
Does IT Matter Research Kit - Includes a Free $8.50 Book Summary
Download this kit to learn everything you need to know about IT.
100
Define What's Valued Online: Understanding How BtoB Buyers Source, Value and Share Content Online (Mac & PC) Discount
Mac & PC
Define What's Valued Online: Understanding How BtoB Buyers Source, Value and Share Content Online
Discover how content is consumed in today's marketplace, and what business decision makers trust online, and what type of content actually influences business decisions.
Like BitsDuJour on Facebook
BitsDuJour is for People who Love Software
Every day we review great Mac & PC apps, and get you discounts up to 100%
© Copyright 2023 BitsDuJour LLC. Code & Design. All Rights Reserved. Privacy Policy