menu
Daily Bits Email

The email you entered is already receiving Daily Bits Emails!

Follow the Feeling: Brand Building in a Noisy World ($17.00 Value) FREE for a Limited TimeDiscount

Follow the Feeling: Brand Building in a Noisy World ($17.00 Value) FREE for a Limited Time

Elevate your brand, create a compelling brand story, and build brand loyalty

$17
Follow the Feeling: Brand Building in a Noisy World ($17.00 Value) FREE for a Limited Time Screenshot

In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings.

Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization:

  • Efficiently create and deploy a comprehensive brand strategy across the organization
  • Quickly launch new brands or reboot existing brands for growth
  • Build tribes from audiences, consumers, clients, and partners
  • Lean into the convergence of communication, culture, digital, and technology

Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.

Review Written by Constantin Florea

Frequently Bought Together

If you love this, you might also like...

Nagios Monitoring Handbook (Mac & PC) Discount
Mac & PC
Nagios Monitoring Handbook
Level up your IT Infrastructure Monitoring!
The Ultimate Lead Generation and Traffic Driving Bundle (Mac & PC) Discount
Mac & PC
The Ultimate Lead Generation and Traffic Driving Bundle
This exclusive bundle includes 3 free guides to help you start generating traffic today -- plus a bonus lead generation roadmap!
The Conversation
The Fine Print
  • Your discount coupon code will be applied to your purchase when you click the 'Buy Now' button.
  • BitsDuJour downloads use a discount coupon code that comes direct from the software vendor, so you'll always get the latest version of the software app sold under the same terms as a regular sale, just at a great promotional price.
  • Prices do not necessarily include taxes, which will vary by country.

On BitsDuJour Today

Vidnoz Face Swap (Mac & PC) Discount
Mac & PC
Vidnoz Face Swap
Easily Create Face Swap Photos and Videos
74
UPDF PDF Editor (Mac & PC) Discount
Mac & PC
UPDF PDF Editor
Easily View, Edit, Annotate, and Convert PDF Documents
62
SurFast Video Downloader - Lifetime License (Mac & PC) Discount
Mac & PC
SurFast Video Downloader - Lifetime License
Download Videos from Any Website for Offline Playback
57

eBook Deals

Did You Give Up On Your Resolutions Yet? (Mac & PC) Discount
Mac & PC
Did You Give Up On Your Resolutions Yet?
The majority of us set New Year’s resolutions, knowing all along that we will more than likely quit just weeks after January 1st
LinkedIn For Dummies, 5th Edition ($24.99 Value) FREE for a Limited Time (Mac & PC) Discount
Mac & PC
LinkedIn For Dummies, 5th Edition ($24.99 Value) FREE for a Limited Time
Make LinkedIn your number one professional branding tool
10 Crucial Features to Use in Your Wireless Router Setup at Home (Mac & PC) Discount
Mac & PC
10 Crucial Features to Use in Your Wireless Router Setup at Home
In this guide, we’ll take a look at ten extra features your router may offer to see what makes them useful and how you could benefit by using them.
Digital Transformation Across Every Department (Mac & PC) Discount
Mac & PC
Digital Transformation Across Every Department
Increase productivity, security and sustainability.
Like BitsDuJour on Facebook
BitsDuJour is for People who Love Software
Every day we review great Mac & PC apps, and get you discounts up to 100%
Follow Us
© Copyright 2024 BitsDuJour LLC. Code & Design. All Rights Reserved. Privacy Policy