Virus Scan for Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative (Book Excerpt)
This free excerpt will get you started with software-inspired management concepts.
In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.
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Download Virus Scan - Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative (Book Excerpt)
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