We live in a multi-channel world where your customers have the power to choose how to engage your organization and brand. As customers are increasingly difficult to reach, alignment and consistency of a marketing strategies across channels have become more important than ever before. Organizations need to carry a consistent message across their digital, media, and physical retail spaces.
A marketing calendar can help marketers from different teams pull together strategic goals and tactical initiatives while presenting them in a single system.
Read This Quick eGuide & Learn How to Build a Single System Marketing Calendar.
Review Written by Constantin Florea
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Multichannel News
Multichannel News magazine is a 39-year old brand that covers the business of the multichannel video industry.
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