The real payoff in marketing comes from expanding and focusing on how to turn a lead into a real advocate for your business.
Learn how to develop the 7 touch points listed below in order to complete the Hourglass for your business, content, product launches, and campaigns:
- Know - your ads, article, and referred leads
- Like - your web site, reception, and email newsletter
- Trust - your marketing kit, white papers, and sales presentations
- Try - webinars, evaluations, and nuturing activites
- Buy - fulfillment, new customer kit, delivery, and financial arrangements
- Repeat - post customer survey, cross-sell presentations, and quarterly events
- Refer - results reviews, partner introductions, peer 2 peer webinars, and community building
It's time to recognize and understand how your customers go through the marketing hourglass in order to make your marketing more effective.
?With this free eGuide you will also receive weekly marketing news, tips, and advice you can use courtesy of Duct Tape Marketing.
Review Written by Constantin Florea
Prices are subject to vendor's pricing and may change
Frequently Bought Together
If you love this, you might also like...
Mac & PC
Apache Solr Cookbook
Delve into the world of Apache Solr with this compact cookbook that introduces common recipes for the Solr platform!
- Your discount coupon code will be applied to your purchase when you click the 'Buy Now' button.
- BitsDuJour downloads use a discount coupon code that comes direct from the software vendor, so you'll always get the latest version of the software app sold under the same terms as a regular sale, just at a great promotional price.
- Prices do not necessarily include taxes, which will vary by country.
