The real payoff in marketing comes from expanding and focusing on how to turn a lead into a real advocate for your business.
Learn how to develop the 7 touch points listed below in order to complete the Hourglass for your business, content, product launches, and campaigns:
- Know - your ads, article, and referred leads
- Like - your web site, reception, and email newsletter
- Trust - your marketing kit, white papers, and sales presentations
- Try - webinars, evaluations, and nuturing activites
- Buy - fulfillment, new customer kit, delivery, and financial arrangements
- Repeat - post customer survey, cross-sell presentations, and quarterly events
- Refer - results reviews, partner introductions, peer 2 peer webinars, and community building
It's time to recognize and understand how your customers go through the marketing hourglass in order to make your marketing more effective.
?With this free eGuide you will also receive weekly marketing news, tips, and advice you can use courtesy of Duct Tape Marketing.
Review Written by Constantin Florea
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Hydrocarbon Processing
Hydrocarbon Processing is the leading magazine providing detailed information to technical and management personnel in petroleum refining, gas processing, petrochemical/chemical and engineering/construction companies throughout the world.
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