A popular (and incredibly effective) trend in marketing and sales recently is to map content to buyer personas. This 5-part ebook will teach you a simple way to create content that directly targets individual buyers, enabling your sales and marketing teams to engage buyers more effectively.
Learn how to:
- Figure out your audience
- Build out your personas
- Do a content audit
- Create core and persona-specific content
- Track content effectiveness
Review Written by Constantin Florea
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