A popular (and incredibly effective) trend in marketing and sales recently is to map content to buyer personas. This 5-part ebook will teach you a simple way to create content that directly targets individual buyers, enabling your sales and marketing teams to engage buyers more effectively.
Learn how to:
- Figure out your audience
- Build out your personas
- Do a content audit
- Create core and persona-specific content
- Track content effectiveness
Review Written by Constantin Florea
Prices are subject to vendor's pricing and may change
Frequently Bought Together
If you love this, you might also like...
Mac & PC
Forensic Magazine®
Forensic Magazine® covers everything from crime scene procedures to crime lab operations, from facility operation to design to real-world tips and tricks for forensic professionals.
Mac & PC
How to Become a Zero Trust Organization
Zero Trust is an approach to cybersecurity that helps organizations adapt today’s technology environment to the threat landscape, reduce risk, increase security, and lower costs.
- Your discount coupon code will be applied to your purchase when you click the 'Buy Now' button.
- BitsDuJour downloads use a discount coupon code that comes direct from the software vendor, so you'll always get the latest version of the software app sold under the same terms as a regular sale, just at a great promotional price.
- Prices do not necessarily include taxes, which will vary by country.
