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Lead Generation for the Complex Sale - Chapter 3Discount

Lead Generation for the Complex Sale - Chapter 3

Boost the quality and quantity of leads to increase your ROI.

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Lead Generation for the Complex Sale - Chapter 3 Screenshot

Keeping the pipeline full of qualified leads is vitally important in today's challenging business climate, so important, in fact, that consistent lead generation is often imperative to a company's very survival. Arbitrarily forcing a lead generation program on the sales team without its buy-in is sure to court disaster. The strategic ingredient of the complex sale is teamwork, where sales and marketing work together towards the common goal.

    This free chapter includes:
  • Target your ideal customer profile
  • Clearly articulate your target market
  • Inquiries
  • Quality over Quantity
  • Hot Lead
  • Case study

Without proper planning and direction, lead generation can be unsuccessful. Define your best lead with this free chapter.

Review Written by Constantin Florea
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