Will a huge fan base on Facebook enhance your brand image? Will posting videos on YouTube turn leads into sales? Does the potential for negative feedback deter your business from having a public conversation? There are many reasons to engage in social media. Small business owners, including many of your peers, are relying on it for fostering new relationships with customers and vendors; leveling the competitive playing field; providing direct access to consumers; and managing their reputation.
Review Written by Constantin Florea
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