There is nothing that is going to help you produce better results right now than improving your ability to prospect and build a solid pipeline of opportunities. Many would have you believe that cold calling is dead, but the successful have no fear of the phone; they use it to outproduce their competitors.
Contents Include:
- Introduction
- The Anti Cold Calling Crowd are Charlatans. Period.
- The Truth About Why Salespeople Don’t Like Cold Calling
- C-Level Executives Want to Hear From You. Maybe.
- The Best Way to Lose a Prospect’s Interest While Cold Calling
- Six Principles for Effective Cold Calling
Review Written by Constantin Florea
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