Virus Scan for SEO 101 - Everything You Need to Know About SEO (But Were Afraid to Ask)

Jo Ann Rice Hello,

I realize this is a deal coming up that's free, so I don't want to offend on this, but so many resources out there for SEO are so outdated that they don't even do us any good. When I look at the details of this publication there's nothing showing anything about when it was published and what information it was based on (which year is it based on).

I wouldn't ask this if SEO hadn't changed so much in the past few years, and I already have a stack (ok not a stack but a drive full haha) of already outdated materials, some of which I've gotten over the past year that were already outdated when I got them as well and I didn't have any info to base it on and just trusted it was relevant ... so if you could humor this old lady I would appreciate it. Thanks!

Oct 26 2017 at 3:01pm Copy Link

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Michael User Hi Jo Ann,
I know some SEO myself. So I would download the book, skim it, and report my findings to you...

Oct 29 2017 at 6:43am Copy Link

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Michael User Hi Jo Ann,
I skimmed the book which is 61 pages long. It seems a bit outdated. It doesn't recommend the meta keywords tag but it says it's ok to have. New SEO wisdom actually discourages the use of it since it will seem like over-optimization and Google will more likely penalize a site for that.

On the domain name part it encourages to use some keywords, which can sometimes be fine. But exact match domains (example: buyshoescanada.com) seems like over-optimization and you are better of using a brand name in your domain (example: sparklingshoes.com).

On the part about links. It doesn't mention that using too many keyword rich anchor text in backlinks can lead a site to being penalized. Better to use a brand name (Example: Sparkling Shoes), naked url's (example: https://www.sparklingshoes.com), generic (example: Cick here), or semantic or partial matches (example: buy some quality footwear here).

Other than that, the other contents seem useful as a reference. You know, title tags, urls, content, information architecture, keywords, etc.) But they are not really in-depth. You're better off reading a top SEO book written in the last 1-2 years in Amazon than treating the ebook as an absolute truth in SEO.

There is really no absolute truth in SEO. Webmasters just perform experiments and see what works, and then they tell others. But what may work today may not work tomorrow and vice versa. Good Luck!

Oct 29 2017 at 7:06am Copy Link

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Jo Ann Rice Thanks Michael,

I think I'll pass on this first because the seller/offerer didn't even bother to comment for days on an answer, and second for your reply stating the outdatedness which I pretty much expected. Already have a dozen or so that are like that, some that I paid for because they stated they were the most recent up to date standards, and ended up being old information. Dates of publishing don't help these days either, because most of the ebooks put the "ebook" publishing date which is misleading lol. Can't win for losing!

Thanks for your help Michael.

Oct 29 2017 at 10:19am Copy Link

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Michael User It's a pleasure helping you Jo Ann :)
If you're interested in informative and updated SEO books my recommendations are:

(1) 3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google by Will Coombe

and

(2) SEO 2017 & Beyond: A Complete SEO Strategy - Dominate the Search Engines! (Webmaster Series) by Dr. Andy Williams

Both are just around $5 in the US Kindle store. Both are good books. The first one is easier to read in my opinion, while the second one is more methodological.

Oct 29 2017 at 11:18am Copy Link

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Jo Ann Rice Thanks again Michael for the resources. I will definitely check them out!

Oct 29 2017 at 1:00pm Copy Link

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