This resource follows two small-business owners whose businesses have stalled. They don't know how to reinvigorate their businesses to achieve the dreams they'd initially had when they started out. After a successful local businessman agrees to help them, the journey of growth begins. Throughout this book, they learn essential key understandings for how to re-focus and achieve growth.
They engage in practical business exercises that cover:
- Knowing your personal measure of success in your business
- Having a story that customers talk about
- Defining your customer lifecycle and the value that your touchpoints can deliver
- Keeping your growth ideas in an ideas hopper
- And more!
If you want to get more value out of your business - no matter what your business actually does - this is the book that can help you with practical tools and techniques.
Review Written by Constantin Florea
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