In this eBook, Michael Brenner and Liz Bedor explain the core foundations from their book, "The Content Formula."
This includes:
- Building a solid Business Case
- Getting the Budget
- Proving the ROI of content marketing
The promise of Content Marketing: to earn your audience versus buying it!
Review Written by Constantin Florea
Prices are subject to vendor's pricing and may change
Frequently Bought Together
If you love this, you might also like...

Mac & PC
Get Hired: 5 Steps to Finding a Job You Love
Learn how to find a job you love, learn 3 things successful professionals do to find their dream job, discover the 5 proven steps to finding a job you love from the inside out and much more!

Mac & PC
How to Become a Zero Trust Organization
Zero Trust is an approach to cybersecurity that helps organizations adapt today’s technology environment to the threat landscape, reduce risk, increase security, and lower costs.
- Your discount coupon code will be applied to your purchase when you click the 'Buy Now' button.
- BitsDuJour downloads use a discount coupon code that comes direct from the software vendor, so you'll always get the latest version of the software app sold under the same terms as a regular sale, just at a great promotional price.
- Prices do not necessarily include taxes, which will vary by country.