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Telegram, recognized for its emphasis on privacy and security, is continuing to grow rapidly being one of the world’s leading messaging platforms with more than 900 million active users. Despite its dedication to an ad-free experience in private chats and groups, Telegram introduced an original and privacy-friendly advertising solution recently. If you’re interested in learning can you advertise on telegram , this article will break down the platform’s ad system, where ads appear, and the way advertisers can be helped by it.

What Are Telegram Ads?
Telegram ads primarily can be found in the form of Sponsored Messages — short, text-only promotional messages displayed in large public channels. These ads can be non-intrusive, privacy-conscious, and highly relevant to the channel’s audience, setting Telegram in addition to traditional ad platforms.



Where Do Telegram Ads Appear?
Public Channels: Ads appear only in channels with 1,000 or maybe more subscribers, typically towards the bottom of channel posts.

No Ads in Private Chats or Groups: Telegram maintains an ad-free expertise in private conversations and private groups, respecting user privacy.

No Ads for Telegram Premium Users: Those who purchase Telegram Premium enjoy an entirely ad-free interface.

How Telegram Ads Work: The Mechanics
Sponsored Messages Format
Telegram ads are text-only messages, capped at around 160 characters. They do not include images, videos, or audio, keeping the ads simple and fast-loading.

Contextual Targeting, Not Personal Targeting
Unlike platforms that track user behavior for targeted ads, Telegram doesn't collect or use private data for ad targeting. Instead, ads are targeted using the topic or sounding the public channel through which they appear. For example, a crypto-related ad will probably be shown in cryptocurrency-focused channels.

Advertiser Campaign Setup
Advertisers create campaigns through Telegram’s official ad platform at promote.telegram.org. They specify the channel topics and languages to focus on, write their ad text, set budgets, and bid for impressions.

Cost Model
Telegram ads operate on a CPM (Cost Per Mille) basis — advertisers pay per 1,000 impressions. This allows for budget control and cost-efficient reach.

Ad Review Process
All ads undergo an overview to ensure compliance with Telegram’s content policies. Only approved ads are shown in channels.

Why Are Telegram Ads Different?
Feature Telegram Ads Typical Social Media Ads
User Tracking ? No tracking or profiling ? Extensive user tracking
Ad Format Text-only sponsored messages Rich media (images, videos)
Placement Public channels only Multiple places (feeds, stories, etc.)
User Privacy High priority Often compromised
Ad Experience Minimal disruption Can be intrusive or overwhelming

Benefits for Advertisers
Highly engaged niche audiences in public areas channels

Privacy-first platform attracts users cautious with invasive ads

Simple, fast-loading ads for naturally into Telegram’s chat format

Control over spend and targeting via topics and languages

No competition from intrusive ad formats

Who Should Advertise on Telegram?
Telegram ads are specifically effective for:

Crypto and blockchain projects

Tech startups and SaaS companies

Educational services and courses

Gaming communities

Content creators and influencers

Telegram ads work by delivering simple, non-intrusive sponsored messages to relevant audiences in public areas channels — all while keeping a strong resolve for user privacy. For advertisers, what this means is reaching engaged communities devoid of the drawbacks of invasive tracking or overwhelming ad formats.

Member since: Saturday, June 21, 2025

Website: https://thetelegram.info/telegram-ads-2025-faq/