A popular (and incredibly effective) trend in marketing and sales recently is to map content to buyer personas. This 5-part ebook will teach you a simple way to create content that directly targets individual buyers, enabling your sales and marketing teams to engage buyers more effectively.
Learn how to:
- Figure out your audience
- Build out your personas
- Do a content audit
- Create core and persona-specific content
- Track content effectiveness
Review Written by Constantin Florea
Prices are subject to vendor's pricing and may change
Frequently Bought Together
If you love this, you might also like...
Mac & PC
Lab Manager Magazine®
Lab Manager Magazine helps provide a forum and a framework to help lab professionals hire and supervise staff, establish a laboratory, and plan a coherent research program, while keeping the goals of good science and scientific discovery at the forefront.
- Your discount coupon code will be applied to your purchase when you click the 'Buy Now' button.
- BitsDuJour downloads use a discount coupon code that comes direct from the software vendor, so you'll always get the latest version of the software app sold under the same terms as a regular sale, just at a great promotional price.
- Prices do not necessarily include taxes, which will vary by country.
