menu
Daily Bits Email

The email you entered is already receiving Daily Bits Emails!

The Content Connection to Vendor SelectionDiscount

The Content Connection to Vendor Selection

How Online Information Sourcing Influences The Pre-Sales Buying Process.

$0.00

Please note folks: based on its nature, this deal has a limited number of seats so grab your copy now before it expires!
Also, this offer is available only for customers from USA.

The Content Connection to Vendor Selection Screenshot

For those creating content today, the market is becoming increasingly more complex, and identifying best practices and effective strategies is becoming more and more difficult. This research, by the CMO Council in partnership with NetLine, shows how content is consumed by organizations, and most importantly how it influences vendor selection. Surveying over 300 business leaders, this strategic brief outlines the content engagement cycle in detail from seeking, sourcing, sharing, use, and eventually acting on content.

    Download and read this strategic brief to learn:
  • Content Sharing Circles – How does content enter an organization, and how is it shared?
  • What types of content are best fits for each stage of the buying cycle?
  • Content Consumption Personas – In-depth analysis of the various personas when it comes to content consumption.
  • What types of content best fit each stage of the buying cycle?

    Featuring Best Practice Interviews From These Leading Companies:
  • Melanie Ofenloch, Chief Marketing Officer from Allegro Development
  • Tom Butta, Chief Marketing Officer, from Appnexus
  • Mary Bermel, Vice President of Global Integrated Marketing fromCA Technologies
  • Kimberly Kupiecki, Global Communications Director from Dow Water & Process Solutions
  • Nanette Hermsen, Strategic Marketing Manager from Dow Water & Process Solutions
  • Joseph King, Vice President of Marketing from EPAM Systems
  • Alisa Maclin, Vice President of Industry Solutions Marketing from IBM Software group
  • Chris Moloney, Chief Marketing Officer from Wells Fargo Advisors

Review Written by Constantin Florea
Prices are subject to vendor's pricing and may change

Frequently Bought Together

If you love this, you might also like...

How to Build a Remarkable Business by Focusing on the Total Customer Experience (Mac & PC) Discount
Mac & PC
How to Build a Remarkable Business by Focusing on the Total Customer Experience
7 mini case studies guide the way to using the marketing hourglass process to turn your focus squarely on the customer.
Build Your Own Wicked WordPress Themes (Valued at $30) FREE! (Mac & PC) Discount
Mac & PC
Build Your Own Wicked WordPress Themes (Valued at $30) FREE!
This book is aimed at front-end web designers looking to branch out from building static sites or simple PHP-based projects into the world of WordPress theme development.
100
The Conversation
The Fine Print
  • Your discount coupon code will be applied to your purchase when you click the 'Buy Now' button.
  • BitsDuJour downloads use a discount coupon code that comes direct from the software vendor, so you'll always get the latest version of the software app sold under the same terms as a regular sale, just at a great promotional price.
  • Prices do not necessarily include taxes, which will vary by country.

eBook Deals

Startup Best Practices from 15 Serial Entrepreneurs (Mac & PC) Discount
Mac & PC
Startup Best Practices from 15 Serial Entrepreneurs
100+ lessons learned and insights shared.
Free 3 Year Subscription to Innovation & Tech Today Magazine ($120 Value) (Mac & PC) Discount
Mac & PC
Free 3 Year Subscription to Innovation & Tech Today Magazine ($120 Value)
Innovation & Tech Today is proud to bring you the latest news, products, and commentary from leaders in the tech industry.
The Blueprint: The Innovative New Approach to Growth for the Small to Medium-sized Business ($9.99 Value) FREE For a Limited Time (Mac & PC) Discount
Mac & PC
The Blueprint: The Innovative New Approach to Growth for the Small to Medium-sized Business ($9.99 Value) FREE For a Limited Time
The Blueprint is an innovative and novel approach to learning smart ways to grow your business - because it’s written as a novel.
Pandemic Preparedness in the Workplace (Mac & PC) Discount
Mac & PC
Pandemic Preparedness in the Workplace
Coronavirus options and advice for employers.
Like BitsDuJour on Facebook
BitsDuJour is for People who Love Software
Every day we review great Mac & PC apps, and get you discounts up to 100%
© Copyright 2022 BitsDuJour LLC. Code & Design. All Rights Reserved. Privacy Policy