menu
Daily Bits Email

The email you entered is already receiving Daily Bits Emails!

The Content Connection to Vendor SelectionDiscount

The Content Connection to Vendor Selection

How Online Information Sourcing Influences The Pre-Sales Buying Process.

$0.00

Please note folks: based on its nature, this deal has a limited number of seats so grab your copy now before it expires!
Also, this offer is available only for customers from USA.

The Content Connection to Vendor Selection Screenshot

For those creating content today, the market is becoming increasingly more complex, and identifying best practices and effective strategies is becoming more and more difficult. This research, by the CMO Council in partnership with NetLine, shows how content is consumed by organizations, and most importantly how it influences vendor selection. Surveying over 300 business leaders, this strategic brief outlines the content engagement cycle in detail from seeking, sourcing, sharing, use, and eventually acting on content.

    Download and read this strategic brief to learn:
  • Content Sharing Circles – How does content enter an organization, and how is it shared?
  • What types of content are best fits for each stage of the buying cycle?
  • Content Consumption Personas – In-depth analysis of the various personas when it comes to content consumption.
  • What types of content best fit each stage of the buying cycle?

    Featuring Best Practice Interviews From These Leading Companies:
  • Melanie Ofenloch, Chief Marketing Officer from Allegro Development
  • Tom Butta, Chief Marketing Officer, from Appnexus
  • Mary Bermel, Vice President of Global Integrated Marketing fromCA Technologies
  • Kimberly Kupiecki, Global Communications Director from Dow Water & Process Solutions
  • Nanette Hermsen, Strategic Marketing Manager from Dow Water & Process Solutions
  • Joseph King, Vice President of Marketing from EPAM Systems
  • Alisa Maclin, Vice President of Industry Solutions Marketing from IBM Software group
  • Chris Moloney, Chief Marketing Officer from Wells Fargo Advisors

Review Written by Constantin Florea
Prices are subject to vendor's pricing and may change

Frequently Bought Together

If you love this, you might also like...

Excuse Proof Fitness Survival Guide (Mac & PC) Discount
Mac & PC
Excuse Proof Fitness Survival Guide
7 cutting edge strategies to rapidly burn fat and reprogram your genetics.
100 Travel Tips (Mac & PC) Discount
Mac & PC
100 Travel Tips
Practical and simple tips which will make your next travel experience a breeze!
The Conversation
The Fine Print
  • Your discount coupon code will be applied to your purchase when you click the 'Buy Now' button.
  • BitsDuJour downloads use a discount coupon code that comes direct from the software vendor, so you'll always get the latest version of the software app sold under the same terms as a regular sale, just at a great promotional price.
  • Prices do not necessarily include taxes, which will vary by country.

On BitsDuJour Today

ABBYY FineReader PDF Standard & Corporate & ABBYY FineReader PDF for Mac (Mac & PC) Discount
Mac & PC
ABBYY FineReader PDF Standard & Corporate & ABBYY FineReader PDF for Mac
Amazing OCR and PDF Management in One App
30
Modern CSV (Mac & PC) Discount
Mac & PC
Modern CSV
View and Edit CSV Files
52
Sticky Password Premium (Mac & PC) Discount
Mac & PC
Sticky Password Premium
Never forget a password again.
100

eBook Deals

Smart Guide: Storytelling For Leaders and Salespeople (Mac & PC) Discount
Mac & PC
Smart Guide: Storytelling For Leaders and Salespeople
Influence, inspire and motivate others using these tips and techniques from the art and science of storytelling.
A Guide to the Future of Online Learning (White Paper) (Mac & PC) Discount
Mac & PC
A Guide to the Future of Online Learning (White Paper)
What Organizations Need to Know About Engaging and Educating the Modern Learner
Linux For Dummies, 10th Edition ($21.00 Value) FREE for a Limited Time (Mac & PC) Discount
Mac & PC
Linux For Dummies, 10th Edition ($21.00 Value) FREE for a Limited Time
Your step-by-step guide to the latest in Linux
Zen To Done (PC) Discount
for PC
Zen To Done
Dramatically Increase Your Productivity
When Hardware Meets Software: How the Internet of Things Transforms Design and Manufacturing (Mac & PC) Discount
Mac & PC
When Hardware Meets Software: How the Internet of Things Transforms Design and Manufacturing
Download this free report and find out to why it is advantageous for you to learn how to work with hardware and why hardware people need to look at problems in new ways.
Like BitsDuJour on Facebook
BitsDuJour is for People who Love Software
Every day we review great Mac & PC apps, and get you discounts up to 100%
© Copyright 2023 BitsDuJour LLC. Code & Design. All Rights Reserved. Privacy Policy