You love your iPhone, iPad, and iPod. You also love your music, movies, and apps. What you don’t love, though, is having to go through that narrow gatekeeper, iTunes, in order to manage your stuff. There has to be a better way – like today’s discount software promotion, AnyTrans!

AnyTrans lets you manage content directly on your iPhone, iPad, and iPod, creating backups to iTunes or to any directory you choose. All of your personal data, including ratings, play counts, tags, and artwork, are perfectly preserved when you use AnyTrans. As an added bonus, AnyTrans will automatically optimize the video and audio quality of all files to match your devices potential!

But AnyTrans isn't just a media or app transfer tool. It can also manage, backup, browse and transfer your iOS contacts, messages, iCloud info, photos, and more!

Any longtime Apple user can tell you stories of having multiple iTunes libraries on different computers, laptops, and desktops due to upgrades. It’s a pain to try to integrate them using the iTunes client, but AnyTrans makes it simple to just consolidate everything onto a single device. And speaking of upgrades, AnyTrans comes to the rescue when you upgrade mobile devices too – making it possible to easily transfer all apps, saves, and user data to your shiny new iDevice in a snap!