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When using EverWeb you pretty much have everything to hand that you need to build a website but sometimes you may want something extra for your site. Perhaps you want better security, or you want to sharpen your site’s SEO, or you want to use the data gathered from your contact forms. EverWeb’s Addons are here to help you get even more out of EverWeb!

Site Shield Addon

EverWeb’s Site Shield Addon is designed for EverWeb + hosting customers who want a secure to transmit data across the internet to all of the devices your website visitors may be using. The ‘end to end’ data encryption of data is provided through the use of HTTPS (HyperText Transfer Protocol Secure) in place of HTTP.

WhyEverWeb Site Shield Addon Is Important

There are a number of reasons why EverWeb Site Shield Addon might be important to your website:

1. Your data is end to end encrypted across the Internet protecting you from ‘Man in the Middle’ attacks;
2. Sensitive data, such as financial data, confidential data, web shopping carts or medical data, is safely and securely transmitted;
3. Site Shield Addon will help improve your SEO rankings. For example, Google prioritizes HTTPS sites over non-secure HTTP sites;
4. Using Site Shield Addon also makes Google Analytics more effective as Referrer data is saved which is not the case if you only use HTTP;
5. Site Shield Addon builds trust with your potential and existing customers. The Padlock symbol that appears beside your URL in a visitor’s browser search box indicates that the site has secure end to end data encryption enabled. This visual symbol is a great way to let your visitors know that you take data security seriously;
6. Installing EverWeb Site Shield Addon is really easy, you just tick a checkbox in EverWeb’s Site Publishing Settings screen! There is no configuration needed. Just publish your entire site once you have checked the ‘Use HTTPS Secure URLs’ checkbox.

To purchase EverWeb Site Shield Addon, just check the Use HTTPS Secure URLs’ checkbox. A dialog box will appear which will guide you through the purchase process.

Contact Forms Enhanced Addon

EverWeb’s Contact Form Advanced widget debuted in EverWeb 2.0 as a replacement for the original Contact Form widget. Whilst you can still use either widget in your site, the Contact Form Advanced widget is:

1. More Secure than the Contact Form widget through the use of SMTP Settings in the Widget Settings.
2. Has 17 different Form Control types so you can control and customize data input in to the form just as you want.
3. Improved SPAM protection. The use of forms in a website is one way in which SPAMmers can infiltrate your email box with SPAM. EverWeb’s Contact Form Advanced widget uses Google’s reCAPTCHA to help reduce this attack vector.
4. Enhanced Form Confirmation and Submission Settings are included so that you can highly customize your form. You can even forward your visitor to a different page in your site once they have clicked on the form’s submit button.
5. Advanced Form Error Validation helps guide visitors if they have not filled out the form correctly and try to send it to you.

The EverWeb Contact Forms Enhanced Addon Advantage

These above features make the Contact Form Advanced widget the perfect tool for form creation in EverWeb. The Contact Forms Enhanced Addon, introduced in EverWeb 3.0, seamlessly integrates with the widget and offers the following advanced features:

1. Easily manage your Contact Form data from within your EverWeb Client Area.
2. Reporting on your Contact Form data is also easy and customizable.
3. Contact Form data can form the basis of mail shot campaigns by exporting the data out in to CSV format.
4. Contact Form data is securely stored on EverWeb’s Servers.
5. Use ‘Calendar’ and ‘Select Time’ Form Controls to create your own in-form calendar which can be used as the basis of a booking system.
6. Your customers can upload files to you from within the form using the ‘File Upload’ Form Control.

To purchase EverWeb Contact Forms Enhanced Addon, add the Contact Forms Advanced widget to your page then click on the ‘Contact Form Enhanced Add-on’ field then click on the ‘Add Contact Form Enhanced Features’ menu option. You will then be guided through the purchase process.

EverWeb SEO Power Up Addon

The most recent addition to EverWeb’s collection of add-ons is SEO Power Up, which debuted in EverWeb 3.4. The new add-on builds upon EverWeb’s existing built in SEO features to giving you more customization options to fine tune and focus your SEO.

EverWeb SEO Power Up lets you add your own keywords to individual pages, set the priority of your pages for SEO purposes and the frequency in which web crawlers crawl your pages. You can even designate pages in your site that you do not want to be included in SEO.

To purchase EverWeb SEO Power Up, just go to our secure online store.

More features will be added to SEO Power Up in the upcoming EverWeb 3.5, as well as a host of new features including site wide search, so check back on our blog or go to the EverWeb Forum for the latest news!

When you start to build your first website you may or may not, already know about SEO. It may be something that is extremely important to you. It may be something that you have no idea at all about. It may be something that you think might be important to you but it is shrouded in mystery that it seems almost magical or mind bogglingly confusing.

In this post, we are going to demystify SEO and explain what it is and why it can be important for you to implement it in your EverWeb created website.

What Exactly is SEO Anyway?

SEO is an acronym for Search Engine Optimization. SEO is a method by which you tune, or optimize, your website to its best advantage to Search Engines, such as Google, Bing and Alexa. The better you optimize your website, the better the chances are that your site will appear higher up in search engine results rankings.

When you enter a search term in to your browser’s search box, the search engine behind it (e.g. Google) will present you with a set of ranked results based on your search criteria. Simply put, you use SEO to improve your chances of ranking higher up in these such search results. As such, SEO can also be thought of as a process that is applied to your website. SEO is not hardware. SEO is not software. SEO is a methodology that you apply to your website.

Should Everyone Use SEO in Their Website?

Typically, you will want to apply SEO to your website if you run any form of business. Equally, you will probably want to apply SEO to your site if you just want it to be more visible on the Internet. On the other hand, you may not want to apply SEO at all to your site e.g. you may have a site just for personal reasons so it is not important for you to try to reach as many people as possible with your site.

Reasons to Apply SEO to Your Website

1. Potentially higher rankings in Search Engine Results Pages. When done correctly, SEO will improve your rankings.
2. Your Audience will be able to find you more easily! SEO is good to use as you can target the words that you think visitors will search on. If done correctly, your (potential) audience will find you more easily!
3. Customer Reach: SEO can be a great way for potential new customers to find you!
4. Better Customer Reach translates to more traffic to your site.
5. SEO Is Free! You do not have to pay anything to apply SEO to your site. You should not have to pay anyone to apply SEO to your site!
6. Improves Brand Awareness. Even if someone does not click on your website link in a search results set, the fact that you are visible may bring them back later to your site.
7. The effect of SEO can also be measured from your site’s statistics so you can adjust you SEO to see what works and what does not work.

Investing in SEO in Your Website

Just like building a great looking website, SEO is an Investment – and it should be thought of as a long term investment. As your business grows and develops over time, so your SEO should be in step with your business at the same time.

As part of the SEO process you will use Keywords, or phrases, in your website to help search engines focus on what you think is important. These Keywords may need to change over time as your business changes. It is, therefore, always important to remember that your website is a dynamic tool and your SEO should be too.

SEO As a Dynamic Concept

Your business will probably change over time due to internal and external factors. The same is also true of SEO which is not static concept but a dynamic, evolving concept. Changes in SEO usually relate to changes made by search engines as they adapt to our ever changing browsing habits. For example, a few years ago, Google decided to prioritize searches made on mobile devices over those made on desktop devices. It seems obvious now that the priority for search has changed with the growth in mobile device usage over the last ten years.

EverWeb is always looking out for changes in the way the search engine giants change the dynamic around search. One such change, for example, comes in the upcoming EverWeb 3.5 which will automatically add Open Graph Tags if you have purchased EverWeb SEO Power Up addon.

How to Begin with Your SEO Journey…

SEO in EverWeb has always been baked in to the product which means that you usually do not need to focus on it if you do not want to. If you do want to apply SEO to its best effect in your site, the best way forward is to use our SEO for EverWeb Video Course. This concise course guides you through how to apply SEO to your site’s best advantage.

EverWeb gives you most of the tools that you need to implement SEO but you can go further using our SEO Power Up addon. This addon allows you more customization options than ever so that you can prioritize what you think is important for your site’s SEO. The addon also provides more information to search engines about your site’s pages, their importance and priority. Check out the link above for more details.

Using SEO in your site can be advantageous to your business if used in the right way and if you invest in it for the medium to long term. There is no mystery around SEO either, just some easy knowledge building and experience to find out what works best for your site!

One of the most important aspects of web design is your content. The text that you use tells your visitor a lot about your website, your company and its company culture. The way you present your site’s text itself also acts to visually reinforce these characteristics.

There are many ways in which you can style your text in EverWeb, from the simple TextBox to widgets that use the Styled Text Editor to EverWeb’s own blogging environment. Then there is also the Text Inspector which allows you even more styling options for your text.

Why Use the Fonts Panel?

All of the above features allow you to style text and some of these features offer unique properties, such as indented quotes in blog posts, or Text Direction in the Styled Text Editor. There is, however, always one tool that is always available to you at all times: The Fonts Panel.

In addition to its availability being ubiquitous in EverWeb, the other big advantage of the Fonts Panel is that it has the most amount of text styling features that you can find in one place. That is a valuable asset to your workflow when building your website! Save time and effort by doing most of your Text Styling in one place rather than having to flip from, for example, the Text Inspector to the Shape Options tab to Color Picker

Accessing The Fonts Panel

Accessing the Fonts Panel is easy. Click on the Fonts button in EverWeb’s Toolbar. To make things even easier, though, just press the Font Panel’s Command+T shortcut key instead. This will toggle the Fonts Panel on and of at the touch of a button.

You can access the Fonts Panel at any time. You do not have to have any text selected either, so the Fonts Panel can always be sitting there, ready for when you need it. If there is ever a time where you know you have called up the Fonts Panel but cannot find amongst the windows on your desktop, just go to EverWeb’s Window menu. At the bottom of the menu select ‘Fonts’ from the bottom of the list. The Fonts Panel will come to the foreground.

Working with the Fonts Panel

The Fonts Panel dialog box has most of the options that you will ever need to style your text. Choose your text font from the Font Family column, the font weight from the Typeface column and the font size in the Size column. To get exactly the right font size that you want, overtype the number that is highlighted under the word ‘Size’.

Why Use Collections?

You can also collect fonts in the Fonts Panel together in to a Collection, which you can then access from the column on the left hand side of the Fonts Panel. This is useful if you want to have certain fonts and typefaces easily available for your EverWeb website Project. You may, for example, want to have a specific Font Family and Typeface for your page’s title, subheadings, footnotes and so on. Grouping Fonts Family and Typefaces in one Collection gives you a quick, easy solution that will save you time and effort.

Adding A Collection to the Fonts Panel

To create a Collection

1. Click on the ‘+’ symbol in the bottom left hand corner of the Fonts Panel.
2. A new collection called ‘New-xx’ will be created where xx is a sequential number e.g. New-11. Double click on the new Collection name and rename it e.g. with your project file name.
3. Next click on the ‘AllFonts’ collection which is at the top of the Collections column. All the fonts on your system will now be listed.
4. Select a Font Family, and Font Typeface that you want to add to your new Collection e.g. Helvetica, Bold. Use the Search box to quickly find the Font Family if you need to.
5. Your Font Family, Font Typeface should be highlighted in their respective columns.
6. Next, click on the Settings Cog in the bottom left hand corner of the Fonts Panel.
7. Choose ‘Add to Collection’ then click on the name of your collection from the list. The font will be added to your collection.
8. Repeat the process for all the specific fonts styles that you use in your Project file.

You have now added specific Fonts Families and Font Typefaces to your collection. You can now apply these to your text selections. Once you have applied the font family and typeface from the collection, the only thing you will need to do manually is to select the font Size.

Alternatively, you could set up one Collection per Font Family/Typeface to represent your project files page titles, Subheadings etc. For example, you could create a Collection called ‘Title’ that has just a Helvetica Bold font in it. Another Collection, ‘SubTitle’, could have just one item in it e.g. a Helvetica Light Oblique and so on…

Adding a Default Body Text Style

As you may already know, you can set up a default base font family, font style and size in EverWeb so you do not need to add this in to your own Collection.

Use the Format-> Default Styles… menu option. When you click on the Body Text font, the Fonts Panel will appear if it is not already visible on screen, Change the Font Fa mily, Typeface and Size to the new default that you want. If you want to change the font color default, use the specific option ‘Body Text Color’ in the Default Settings dialog box and not the color swatch in the Fonts Panel.

When you have finished, remember to click on ‘Save’ to apply your changes. Any new TextBox, new widget that you add that uses the Styled Text Editor, or new blog post that you create will adopt the new default settings.

Other Uses of the Fonts Panel

One of the useful features of the Fonts Panel and its Collections is that you can immediately see which fonts are web safe. If you have downloaded Google Fonts, you will also immediately which Font Typefaces the font has.

The Fonts Panel is where you can apply other formatting features, such as Strikethrough, to your text. There is also an option for text shadowing so that you do not have to go to the Shape Options tab to achieve the effect that you want. With the Fonts Panel, it is all on one place.

Once you have finished styling your text using the Fonts Panel, just press Command+T to toggle for the dialog box to disappear!

For those of our users in the Northern Hemisphere, spring is on its way which usually means it is time to do some spring cleaning after winter and get in to shape for the summer. So, why not do a little bit of spring cleaning on your EverWeb website project file as well?

When you create your website you will undoubtedly modify some of your ideas along the way. You may even find that you need to make sweeping changes as some of your initial ideas just don’t translate as well as you thought they would when you actually come to build your website’s pages.

Building a website can lead to lots of abandoned, and modified, ideas. It can also bloat your website project file size if you do not do some maintenance on a regular basis. So, keeping cleaning up your project file’s assets is worth doing on a regular basis.

Why Project File Maintenance is Important

There are a few reasons why maintenance is important and good to do once in a while:

1. Smaller Project File, Faster Initial Loading. As project files grow, they will take more computer memory when loading so will tend to load slower over time as they get larger in size. Keeping your project file size down will help it load faster.
2. Smaller Project Files Make Editing Your Project Faster. With each version of EverWeb we optimize its code and find ways to make important tasks such as page editing, previewing, publishing and published page responsiveness even more better than before. The other way to keep EverWeb’s performance excellent is to keep your project file is ‘mean and lean’ with a well designed website that uses optimized assets.
3. Regular maintenance of your project file will also get rid of any clutter that you no longer need in your site. This makes it easier to organize and manage your assets.

The Clean Up!

1. Check for Unused Assets: The first part of cleaning things up is to check to see if you have any assets that you are not using and will not be wanting to use in the future. To find these assets, just go to the Assets tab and click on the Settings Cog. From the dropdown menu that appears, select ‘Find Unused Assets…’ If Assets are found, they are highlighted in the Assets List. You are also asked if you would like these Assets removed, which is an action that cannot be undone. If you have any doubts, click ‘No’. The unused assets will still be highlighted so you can manually decide which ones to keep or delete. Deleting assets you do not need will reduce the size of your project file.
2. Check the Size of Your Image Asset Files. Whilst on the Assets tab, click again on the Settings Cog. This time, select ‘Sort by File Size…’ This will sort the files in descending order of file size, so the largest file will be at the top of the list. Are there any files that are appear to be very large? As you probably know, if your page contains large image files, this will will drag on the loading speed of the page in a browser. Where you have large files, try reducing the dimensions of the image in an image editor (even Apple’s Preview will do) e.g. some stock images can be 5000 pixels wide when you typically only need image widths of about 1920 wide or less in your site. Furthermore, you can reduce the resolution of the image e.g. the image may be 600dpi when in a browser you may be able to use an image of 72-170 dpi without any noticeable loss in image quality. Once you have reduced the size of the image, you can use EverWeb’s Replace Asset feature to substitute the smaller image file for the larger.
3. Manage Your Cache Files: Typically you will not usually need to manage your cache files, but if you are a bit low on hard disk space, you may find this useful to check, especially if you have a large project file. Go to the EverWeb-> Preferences-> Backup tab. Click on the ‘Manage Cache Files…’ button. You can choose to clear the EverWeb’s Preview and Publishing caches. Note that these files will be regenerated the next time you preview or publish your site. The last option is where you can clear your Backup files if you no longer need them. Remember, however, that if you delete the backup files they be moved to your computer’s Trash can from where they will be deleted according to your computer’s emptying trashcan schedule.

Remember: Keep Your Site Up To Date

Spring cleaning your site every once in a while is a good thing to do to keep everything working properly. If you have replaced some files to reduce the size of your project file and to help with page loading times, you may want to publish the full site using the File-> Publish Entire Site menu option. This can be especially useful if you have updated your version of EverWeb as your whole site will benefit from the new version’s optimizations!

And don’t forget, whilst doing maintenance on your site, check for things that may be out of date or need updating in your content. For example, if you have copyright notices on your pages, remember to update the year every year to keep up to date. If you’re site has news, now is a good time to update your home page and share the news! or is it time to update your blog with a new post. And don’t forget to give your SEO a freshen up too! In a changing world you need to keep your site fully optimized at all times!

Remember: Keeping your site fresh is the best thing you can do to keep your visitors coming back!

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Flipboard

YouTube

Twitter

Instagram

The new Replace Assets feature that debuted in EverWeb 3.4 is a small but incredibly powerful addition to EverWeb‘s feature set.

Why Use Replace Assets?

Replace Assets simply replaces one image asset with another and is beneficial to use for a number of reasons:

1. The feature replaces all instances of an asset in your site with the new asset that you have chosen. This includes where the asset has been used in widgets e.g. in EverWeb’s Image Gallery widgets, or even the FlexBox and Text Section widgets.
2. The replacement asset inherits the attributes of the original asset. This is incredibly useful as it means that you do not have to do any reformatting in your website.
3. The ‘One Stop’ Replacement. You save time and effort as you only need to replace the asset once. This can be an incredible boon if you need to regularly replace an asset in your site with an updated asset.

Caution!

If you replace an asset with another, you cannot undo this action. It is therefore recommended that you have a copy of the original asset stored somewhere in case you make a mistake and need to undo your asset replacement. The good news is that you can always replace a replaced asset with another asset.

It is also recommended that you backup your EverWeb site before you use Replace Assets. You can set regular project file backups in EverWeb-> Preferences which is recommended anyway. You can also instantly backup your project file at any time by clicking on the up/down arrows to the right of the project file name in the Projects window, then selecting ‘Male Backup…’ from the dropdown menu. Follow the instructions given in the dialog boxes to complete the backup.

How to Use Replace Assets

The replace Assets feature is super easy to use.

1. First go to the Assets tab in the Inspector Window in EverWeb.
2. Secondary click on the asset that you want to replace.
3. If you are not sure that you have selected the right asset, either click and drag the asset a little bit out of the Assets tab, or use the Preview Eye to see what the asset is.
4. Once you have secondary clicked on the asset, select ‘Replace Asset…”
5. Locate the asset that you want as the replacement then click ‘Open’ to finish.
6. The asset will be replaced.

Usage Cases for Replace Assets

There are many different ways in which you can effectively use Replace Assets to help save you time and effort, now and in the future!

1. Rebranding: If you have updated your company branding, Replace Assets is the ideal one hit solution to updating your brand. For example, just replace your old company logo with the new one in the Assets List and the logo will be updated throughout your website.
2. Change of location: If you have images of your business location in your site that need updating after an office
3. Frequently Updated Images: Some websites have a fast turnaround of their content. If you are using image based content that needs replacing e.g. daily, weekly or perhaps monthly, then using Replace Assets could make this task easier.
4. Making Text Importing Easier. If you import text in to your site on a regular basis, it may be easier to save this as a PDF file in the source app then use Replace Assets to replace the old PDF text with the new in your page in EverWeb. This will save you time formatting the text every time you import it in to EverWeb.
5. Multi-lingual Websites. Sometimes you may have two websites that are essentially the same, for example you have a multilingual website. The pages for all languages are essentially the same in terms of layout and images, widgets used, social media icons etc. The only difference is the language the content is written in. If you need to update your images across each language site, Replace Assets will make this process a lot easier. Especially if all the pages for each language are in the one project file.
6. In a similar vein as multi-lingual websites, you may find that you update two similar project files with the same images e.g. you may have online help pages for an app that is available for Windows and for the Mac. As there are some differences between the two operating systems you may have started by developing one website project file for the Mac app. After completing the project file, you may have duplicated the project file for the Window version of the product, as this is quicker and easier that building it from scratch. Replacing the images in the Windows project file is easy, just use replace assets to replace the Mac images with Windows ones!

Tips on Using Replace Assets

Here are a couple of tips on using Replace Assets:

1. As mentioned above, make sure you have made a backup copy of your project file in case you need to rollback your changes.
2. Always have copies of the original images that you are going to replace at hand in case you make a mistake and replace the wrong asset.
3. Take care in naming your assets. Make sure to name your assets so that you can easily recognise each asset. This will make the replacement process easier, especially if you will be replacing assets on a regular basis. It will also reduce the risk of replacing the wrong asset by mistake. Usually it is best to follow the naming practices as outlined in our SEO for EverWeb video course, so that you better your SEO and have user friendly file names!

EverWeb’s new Replace Assets feature, is a small addition to the product that will save you time and effort, both now and in the future!

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Flipboard

YouTube

Twitter

Instagram